Store Layout and Design

Retailmanagementlayout programmeobject ovesgridfreeflowracetrackspineharrin gtonboneflexibilityimpulsebuyingshop aholiccosttradeoffstrategykindlemerc handiseharrypottertwilightfightfixture spricelingstraightrack rumpofbeansdisco untsherlockholmesbenedicywowhoriz ontalRetailmanagementlayout jut outo bjectovesgridfreeflowracetrackspineh arringtonboneflexibilityimpulsebuying shopaholiccosttradeoffstrategykindle merchandisewebsite rulefixturespri celingstraightrackproductivitydiscoun tpointofsalespurchasesignage artistic production categorydepartmentatmosphericsmus iclightingcolourscentexcitementblingy 2|Page Some objectives for a come in design argon to (1) implement the retailers strategy, (2) check customer buying behavior (3) offer flexibility, (4) control design and maintenance costs, and (5) meet legal requirements. Typically, a store design cannot achieve all of these objectives, so managers make trade-offs between objectives, much(prenominal) as pr oviding convenience versus encouraging exploration. The basic elements in a design that guide customers through the store ar the layout, signage, and features areas. A accessible store layout helps customers find and purchase merchandise. Several types of layouts parking lotly adjudge by retailers are the grid, race track, and free-form.

The grid design is ruff for stores in which customers are expected to explore the entire store, such(prenominal) as grocery stores and drugstores. Racetrack designs are more parking lot in large upscale stores like department stores. Free-form designs are commonly found in small specialty stores and deep down large stores departme! nts. Signage and graphics help customers locate specific products and departments, lead product information, and kindle items or special purchases. In addition, graphics, such as photo panels, can enhance the store purlieu and the stores image. Digital signage has several advantages over handed-down printed signage but the sign fixed c osts have make the adoption...If you want to vanquish a full essay, order it on our website: BestEssayCheap.com

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