Consumer Decision Making

Customers go finished a five-stage decision- devising execute in all bribe. This is summarized in the diagram which is next to this paragraph. This model is grave for anyone making merchandise decisions. It forces the marketer to consider the whole obtain process rather than just the purchase decision. The model implies that customers capitulum through all stages in every purchase. However, in much bit purchases, customers often skip or reverse around of the stages. The buying process starts with need recognition. At this stage, the buyer recognizes a trouble or need or responds to a marketing stimulant drug and sociocultural environment. An aroused customer because ineluctably to steady down how much tuition is required. If the need is well-knit and there is a product that meets the need close to hand, indeed a purchase decision is likely to be do there and then. If not, then the process of learning search begins. A customer stick out obtain inform ation from some(prenominal) sources: Personal sources: family, friends, neighbors etc.

Commercial sources: advertising, salespeople, retailers, dealers, packaging, point-of-sale displays Public sources: newspapers, radio, television, consumer organizations, medical specialist magazines Experiential sources: handling, examining, using the product The usefulness and enchant of these sources of information will vary by product and by customer. question suggests that customers value and respect individualized sources much than commercial sources. The challenge for the marketing team is to observe which i nformation sources are most influential in t! heir scar markets. In the evaluation stage, the customer must choose in the thick of the alternative brands, products. The final stage is the post-purchase evaluation of the decision. It is common for customers to hold back concerns after making a purchase decision. This arises from a flavor that is known as cognitive dissonance. The customer, having bought a product, may feel that an...If you want to get a full essay, put forward it on our website: BestEssayCheap.com

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